Mark Does IT

Own business · est. 2017 · 2026

Hall's Harvest Apiary

A honey store moved off a paid commerce plan onto Next.js + Stripe — 16 real products, zero crawl findings.

Sector
Backyard apiary & honey store · Glen Allen, VA
Status
Rebuild staged
Services
  • E-commerce rebuild
  • Payments
  • Content migration
  • SEO
Stack
  • Next.js 16
  • Stripe
  • Static export
  • Hive SEO baseline

Visit www.hallsharvestapiary.com

Hall's Harvest Apiary — full-page screenshot
Hall's Harvest Apiary on a phone
108 → 0
SEO findings, live store vs. rebuild
16
live products migrated with real prices
2
monthly honey subscriptions carried over

Delivered

  • Live store crawled first: 43 pages, 108 findings; the rebuild crawls clean across 24 pages
  • All 16 products migrated by hand and verified page by page — sold-out items kept honestly marked
  • Two monthly honey subscriptions and a variant-priced removal service carried over to Stripe
  • 14 real apiary photographs recovered from the old site's own media
  • Off the paid commerce plan: own checkout, own domain, own code
  • The first internal before/after case study for the SEO service

01The brief

Hall's Harvest Apiary sells 100% pure raw Virginia honey and hive equipment from a backyard apiary in Glen Allen, established 2017. The goal: leave the paid e-commerce plan, run our own Stripe, keep the domain, and produce honest before/after numbers for prospective clients.

02What I built

Every one of the 16 live products captured by hand and verified against the store page by page — honey in five formats, hot honey, a seasonal honey bear, frames and equipment, the complete hive starter package, live bee packages, two monthly subscription honeys, free swarm removal and a variant-priced wasp and hornet removal service — with sold-out items kept honestly marked. Fourteen real apiary photographs recovered from the old site, Stripe checkout, and a static Next.js build.

03Outcome

The rebuild crawls with zero findings and is staged for cut-over; the Squarespace store stays live until Stripe and DNS are switched.

Before & after

Drag the line.

Before — the current Squarespace store — after: the staged Next.js + Stripe rebuild.

Hall's Harvest Apiary — after
Hall's Harvest Apiary — before
BeforeAfter
Before — the current Squarespace storeAfter — the staged Next.js + Stripe rebuild

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